Spanx Special Projects
Roles: Art Director, Designer, Illustrator
I worked on a range of special projects during my time at Spanx including: email headers, PR mailers, organic social posts, and illustrations. At the time, the brand was leaning heavily into bold colors and hand-drawn, handwritten elements—a visual direction that reflected the founder, Sara Blakely’s original vision. These playful, disruptive design choices helped set Spanx apart in the undergarment space and reinforced its identity as a brand unafraid to challenge conventions.




























Team Credits
Creative Direction: Tova Gelfond
Art Direction: Rachel Hortman
Copywriting: Karen Robbins & Margaret Easterly
Photography: Jimmy Johnston