Spanx Special Projects

Roles: Art Director, Designer, Illustrator

I worked on a range of special projects during my time at Spanx including: email headers, PR mailers, organic social posts, and illustrations. At the time, the brand was leaning heavily into bold colors and hand-drawn, handwritten elements—a visual direction that reflected the founder, Sara Blakely’s original vision. These playful, disruptive design choices helped set Spanx apart in the undergarment space and reinforced its identity as a brand unafraid to challenge conventions.

Team Credits

 

Creative Direction: Tova Gelfond

Art Direction: Rachel Hortman

Copywriting: Karen Robbins & Margaret Easterly

Photography: Jimmy Johnston

Previous
Previous

Balta Rugs Doormats

Next
Next

Making Moves Campaign